University of California, Berkeley

As a long-term design partner for over five years, Jolie Baskett has contributed to multiple fundraising campaigns for one of the world’s top public universities, including its landmark Light the Way campaign, which raised $7.37 billion over seven years. Her work has encompassed a wide range of print and digital assets, including postcards, high-design responsive emails, online surveys, and targeted digital ad sets. Jolie has played a key role in promoting the university’s annual giving fund, Giving Day initiatives, Earth Day campaigns, student project crowdfunding efforts, and more. Through strategic design and compelling visuals, she has helped drive engagement and donor participation across diverse fundraising initiatives.