As a long term creative partner for UC Berkeley, I supported the university’s fundraising and engagement efforts across multiple years, contributing design leadership and a wide range of digital and print assets for Big Give, annual appeals, Earth Day initiatives, student crowdfunding, and the historic Light the Way campaign. My role focused on elevating the creative direction, ensuring brand consistency, and creating research-informed, accessible, and high performing materials that helped strengthen donor connection and participation. This included high-design responsive emails, web and social ad sets, and high volume print projects shaped around audience insights and platform best practices.

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Across campaigns, Berkeley consistently saw strong engagement and year-over-year growth in donor activity. Giving day participation increased over time, student crowdfunding expanded into a nationally recognized model with more than a decade of success, and the Light the Way campaign surpassed its goal with more than 7 billion dollars raised to support students, research, and the campus community. The creative work contributed to higher click-through rates, stronger digital response, and improved visibility for priority initiatives.

Throughout the partnership, Berkeley remained a collaborative and enthusiastic client, and the design work played a meaningful role in supporting one of the world’s leading public universities.